The Petite Robe Noire and Perfume Chanel No. 5
Free, media, modern and subversive secure, independent woman. Your brand reflects all the attributes of his personality and therefore targets customers with similar characteristics.
Along with Elsa Schiaparelli, was part of the artistic avant-garde movement of the time and was in contact with the theorists of modernity. It was a close friend of Cocteau, Picasso and Stravinsky. His creations were linked to his personality and political attitude, but also avant-garde aesthetic theories of the time.
His designs dominated by luxury dual-simplicity, they were baptized by the press as poor style. The use of knitted fabric, previously only used in underwear, a chic silhouette, elegant, comfortable and elements of men’s fashion sportswear and implemented policies aesthetic demands that had happened since the time of Paul Poiret and were related with feminism and the need for change.
The petite robe noire and perfume No. 5, symbolizing all the criteria, values and brand personality. The latter is presented in a clear jar with straight lines, clean and simple with a white label. Its design is just like the flat floor of the Place Vendome. A fragrance based on synthetic products always successful and under the rumor of the existence of a secret formula.
Although not a pioneer in the designer perfume, implemented the business model of brand extension of the most successful that had ever been known to date. Since then he has continued to be a source of sales and wealth.
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Tags: Calvin Klein, Chanel No. 5, Elsa Schiaparelli, Fashion, Jean Cocteau, Lancôme, Paul Poiret, Perfume